Branding

Title: Onboarding Shock: Tackling Brand Guidelines on a Freelancer’s First Day A recent experience has highlighted a common but tense situation for freelancers: being asked to develop comprehensive brand guidelines…

How to Achieve Brand Consistency Across Campaigns If your marketing tasks are handled by multiple people, you’ve probably noticed that each new campaign ends up looking a bit different. Colors…

How to Identify the Most Effective Branding Strategy of the Last Five Years Recently, I watched a video discussing Stanley Cup’s branding approach and found myself agreeing that their visual…

Title: Buying TikTok Likes: What You Should Know Before Testing This Strategy If you’re considering buying TikTok likes to give your videos an initial boost, you’re not alone. Many creators…

Agency Owners: Would You Start with Brand Strategy if You Were Building from Scratch Today? If you’ve built or led an agency that serves hotels, hospitality, or lifestyle brands, I’d…

How a Brand Strategist Creates Value for Clients: A Practical Guide for Designers Expanding into Brand Strategy Overview With a background in design, a passion for writing, and formal learning…

Title: How a Simple Logo Sparked a Full Branding Personality—and a Persistent Voice in My Head Aiming for a straightforward logo, I didn’t expect the project to evolve into a…

Title: Your Brand Is What People Say About You When You're Not in the Room Amazon founder Jeff Bezos captured a fundamental truth: your brand is what people say about…

Deliberate Grammatical Anomalies in Brand Names: Do They Work? Have you ever encountered a brand name that intentionally breaks standard grammar? If so, you’re not alone. This post explores brands…