Designing a Brand Concept for a NBA Expansion Team in Mexico City
Overview
This post outlines a university-level branding exploration focused on the potential creation of an NBA expansion team based in Mexico City. The project examines three complete brand concepts, each encompassing:
- Team name
- Primary logo
- Typography
- Color palette
- Three uniform sets
- Court design
Purpose
The goal is to gather expert feedback on these branding concepts to inform which concept(s) should be considered for a potential expansion team within the scope of the thesis.
Participation
Participants are invited to review the three concepts and share their insights to help determine the strongest branding direction for a hypothetical expansion franchise.
Optional incentive
There is an optional question at the end of the survey to provide an email address for a chance to win one of five $25 USD Amazon gift cards.
Survey link
http://wpcareyschool.qualtrics.com/jfe/form/SV_bjEv7myC2hPPWkd
Notes
– Feedback is anonymous and will contribute to the academic evaluation of branding strategies for sports franchises.
– All designs are part of a thesis project and are not affiliated with any official NBA or team inquiries.
