How Brands That Drive Stronger Emotional Intensity Stand Out in Word-of-Mouth
I’m trying to locate the original report that states this claim. Does anyone know where I can find the actual source? I keep finding sites that quote it but not the primary document.
From my digging, it seems to be associated with the Kelly Fay Group or the Journal of Marketing Research, but I haven’t been able to confirm the exact source.
Any pointers would be greatly appreciated.
